Branding Process

Good design solves a problem.

How much energy and resources have you already spent on your company’s brand? It’s not about throwing anything on the wall and seeing what sticks. Truly understanding the landscape your brand is occupying and thinking strategically of solutions that will be ideal for you!

 

The deep dive or discovery process is a low-stress facilitative framework composed of 4 main exercises:

The brand > The customer > the competition > the priorities.

Prompting conversations to define your business goals & priorities which improve all marketing efforts and have you mattering to your customers.

From this process, we deliver positioning and mission statements, briefs, guidelines, goals (immediate & long term) and a design look and feel. Building the foundation of your brand and business strategy fundamentals.

Focused marketing is created to bring clarity, delight your customer and develop a long-lasting audience.

A typical timeline is 3 to 4 weeks.

Priscilla Blanchot running a strategy session