The City of American Fork, UT

A Campaign to Connect Communities

The strategy session was a perfect framework to delve into possible issues and concerns of the community. The solutions surfaced on their own while addressing the problems each constituent would have with this public service. Anticipating the arguments and bringing clarity was a game-changer to the communication.

Services Provided:

Brand strategy

Mission statement


Campaign identity design

Branding system & style guide

Website design, direction, and structures

Campaign pamphlets


Here's How We've Helped

Mission / Goals

The goal of the campaign was to educate the community on the benefits of public investment in fiber optic services. We needed to motivate a wide range of potential customers by touching on the pros and cons of an economical campaign for the city. From large business owners to homemakers, families to non-techy rural communities, as well as public servants in the education and medical fields, the campaign designs needed to connect everyone.

Impact / Gains

The clarity gained through the Carte Blanche process enabled the City of American Fork office to better plan their campaign and reach for a positive, connected outcome for the community. Appealing to an extremely wide range of people that are not always sensitive to design was certainly a bigger effort than usual. The challenge in this project was finding common ground amongst the many public decision-makers involved. We were able to select a campaign name, look, and feel that fulfilled the needs of all parties involved.

Disclaimer: Due to our policies on client confidentiality, we do not share proprietary materials. Upon request, we are happy to show you additional materials that demonstrate the framework of our process. Contact us here.