Hosman Adams

The Justice Squad is Here

Hosman Adams is not just another law firm; they truly care about their client’s wellbeing. They are the superheroes fighting for the underdog! To help achieve their branding goals, we held a strategy session where we dove deep into their ambitions, customer profiles, services, and customer journey. This helped them better understand the client’s experience. And through this process, we discovered their unique positioning.

Services Provided:

Brand strategy

Mission statement

Corporate identity design

Branding system

Website design, direction, and structures


Here's How We've Helped

Mission / Goals

After we completed the brand strategy, it was clear that the firm is approaching cases with a youthful, dynamic point of view. Their friendly, laid-back style sidesteps the typical attorney persona and creates an environment where the client experience is built on trust. We wanted to honor this clear positioning with a brand that took a stand on helping and being present and supportive for their customers. It is a serious business, but they do not see themselves that way. We capitalized on their natural distinctions from conventional law firms to better position Hosman Adams in their niche market.

Impact / Gains

From content to the logo, we wanted the brand look and feel of this law office to stand out. Inspired by the world of comics, we took a tongue-in-cheek approach with visuals and written copy. The Hosman Adams brand image is bold and clean with a clearly identifiable logo and consistent graphic system. Since the launch of Hosman Adams’s new brand identity, the response has been ultra-positive. They have taken on several more attorneys. A name change is in their future, but the graphic style is here to stay!

Disclaimer: Due to our policies on client confidentiality, we do not share proprietary materials. Upon request, we are happy to show you additional materials that demonstrate the framework of our process. Contact us here.