Strategy, The New Buzzword?

How to identify brand strategy in a world of strategies. You hear the word strategy tossed around from assessment strategy, business strategy, financial strategy, social media strategy, to sales strategy, and many more. It feels like strategy has become the new mot à la mode (buzzword), inconspicuously finding its way in all aspects of businessContinue reading “Strategy, The New Buzzword?”

Secret to scale Podcast

What an honor to start the New Year being featured on Ranksey Digital Marketing podcast. Tanner Scott lead me to some interesting discussion about branding and all the intricacy it encompasses: A brand is not just a logo. Naming is a huge part of your brand. Be different for good reason. What is the brand expansion plan? HowContinue reading “Secret to scale Podcast”

Branding in the US

France Immersion in the Silicon Slopes Why Utah is the new player in the tech game   Here in the Silicon Slopes of Utah, tech companies are surfacing each day, including a profusion of French-based companies: BioFire, Vinci, Kereon Intelligence, Nexans, to name a few. Given the high quality of life, nearby universities, tax incentivesContinue reading “Branding in the US”

The Metaskills Challenge module 5, The Learning

Previous Next 3 months have gone by since the start of the Level C MetaSkills Challenge. Last week our team submitted the 5th and final module – all around the learning skill. I had no idea what this challenge would bring me when I first signed up right as we all found ourselves in lockdown.Continue reading “The Metaskills Challenge module 5, The Learning”

Level C Metaskills module 4, The Making

As the Metaskills challenge continues, we keep getting deeper into our concept. This module ended up being the hardest for us so far. The prompt was asking us to choose the most exciting idea from our customer journey. Using the power of making, rendering, sketching, storytelling, prototyping, we needed to create something. Our team quicklyContinue reading “Level C Metaskills module 4, The Making”

Do you need a brand to be in business?

Do you need a brand to be in business? Is your business a brand? How important is it to have a brand? What is a brand? I would like to bring some clarity to some of these questions business owners are wondering about. Hi, I’m Priscilla Blanchot, I have 20 years of experience in theContinue reading “Do you need a brand to be in business?”

Dreaming Stage ‘Best in Module’

Module 3 of The Metaskills Challenge from Marty Neumeier Level C was all about Dreaming! No limits for a conceptual system that would introduce Zero Impact tourism to the city of Venice, Italy but why not also to other cities struggling from over-tourism around the world. In this module, we were asked to push theContinue reading “Dreaming Stage ‘Best in Module’”

The Metaskills Challenge

What an amazing privilege to participate in Marty Neumeier’s The Metaskills Challenge, a strategic branding competition with over 20 teams from around the world and judged by experts in the fields. Module 1, “FEELING” was about identifying beautiful brands that would need to transform themselves to succeed in the post-pandemic world. Our team, High-Five, numberContinue reading “The Metaskills Challenge”