What an amazing privilege to participate in Marty Neumeier’s The Metaskills Challenge, a strategic branding competition with over 20 teams from around the world and judged by experts in the fields.
Module 1, “FEELING” was about identifying beautiful brands that would need to transform themselves to succeed in the post-pandemic world. Our team, High-Five, number 14, compiled of Tracey Pearce-Sampson, Ruben Delgado, Adam Gardner, Isaac Amos, and I identified Venice as the most beautiful brand experiencing amazing calmness and added beauty through this confinement. We saw here an incredible opportunity to help the Venice tourism industry. How can this Unesco World Heritage site stay open to the public while keeping the hoards of tourists and the wear and tear of the ecosystem and infrastructure?
Check out our presentation here.
Module 2, “SEEING” got us thinking about our new customer journey, and what a zero impact slow tourism experience would be. With our new brand purpose defined and some key touchpoints identified we could start concretizing our vision. See our second presentation here.
Finishing in the top 5 for both modules, we are now pushing our imagination into module 3, the “Dreaming” stage, where anything is possible!
For all the team’s entry click here.